What is Locator?
is the process of converting geographic information into latitude/longitude
coordinate pairs. For example, 123 Main Street, in Anytown,
USA, is geographic information. But that information must be transformed into
numeric values (“coordinates”) before the address can be displayed on a map.
Geocoding parses the address components, and matches them to a database of
These coordinates are required by mapping software, which displays the
location, and usesthis location to determine
analytical information, such as trade area determination, customer
origination studies, competition maps or batched
AAssigning accurate coordinates to address-based
databases (geocoding) is the first step in any geographic analysis.
Processing speed, the ability to properly assign the correct coordinates,
ease of use, and high costs for geocoding software has historically limited
users ability to properly leverage the technology.
Locator is designed to be fast, easy-to-use and accurate, leveraging the most
recent street address data and processing technology. Semi-annual updates are
included with each license, ensuring that the data are current. AST has
optimized the processing throughout, with rates of over
10,000 records/second, so you can complete your geocoding quickly and
move on to the analysis.
Why You Need
it is impractical to enter large numbers of addresses by hand, you should
consider a “batch” geocoding option.
Batch geocoding allows you to load a database of addresses, process the
database in an unattended mode, and append latitude/longitude coordinates to
each record as additional data. Then all addresses can be displayed.
Some Quick Facts
File Format Support:
MapInfo Native Table
Geocoder Output :
Census Tract Code
Block Group Code
USPS Standardized Addresses
AST Locator is very affordable and is priced so that everyone can now
afford their own geocoder.
For more information about AST Locator, or to place an order, please contact
your AST Reseller.